28 03-2016


“Like a cover page is to a book a web domain name is to website” 

A website domain name is sufficient in itself to symbolize the whole concept of website. In one word it tells all about the website to customer.

While starting a new website choosing a good domain name is a crucial decision to make for a website owner. This is the most important decision as it will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM).
It is true that domain name is sufficient enough to express the whole website and it is very important to keep a perfect domain name as a web domain name can maximize your business.
For these you need to follow specific rules for a web domain name


1. Relevant:

Words have implicit meanings and connotations. In simple terms web domain name must be relevant which is only possible with these three major factors:

A. Keyword (Services): A user searches some query on search engine if this searched query keyword exists in your website he will come to your website and If your website domain have this keyword customers are more likely to click or visit your site. This will increase traffic coming on your website for specific relevant terms and it will help to increase your business also.

Benefits of domain which contain Keyword (Services):

  • If there is relevant keyword phrase present in your domain it will directly affect the ranking factor and it will also help in increasing your website traffic & site usability.
  • Without much SEO efforts your website will be ranked on first page of Google.
  • At the level of CUT TO CUT competition it will take you a step ahead from your competitors because your domain contain a keyword which describe your services and it will give great competition to your competitors.

For example: sakhiyahairtransplant.com


B. Brand: The second important part of domain is brand. “Brand is the sum total of how someone perceives a particular organization and if your domain name is your brand name that it will easily be remembered. With this you can make sure that you will have a lasting influence on how people perceive you and how they actually remember you.

Benefits of domain which contain Brand Name:
The main benefit of brand name in your domain is that, customers are much more likely to remember your services. With strong brand name and logo/image you can easily penetrate your company’s image in the mind of your potential customers.

A strong brand name can also create an image of an established business that is well known and that have been in existence from long.

for example: http://dezirehairtransplantdelhi.com


C. City Name: The relevant domain must contain the city name with which a user can easily identify that the particular service belongs to which area. Customer always wants the convenient way to get relevant services in relevant cities so city name in domain name can help you target demographically.

Benefits of domain which contain City name:

  • It will increase the local searches.
  • It will improve your brand popularity at particular area.


2. Pick a .com extension:

In most cases, .com is the best choice. This is because .com is the standard extension for domain. Most users assume a company’s website will end with .com; after all, 75% of all websites contain .com as extension.

Benefits of .com extension:

  • 80% users search the website with .com extension.
  • The url of company will be easy to remember.


3. Easy to spell:

Your domain name must be easy to spell. For these avoid commonly misspelled words. Use only the correct spelling which is known by common people for common use. Sometimes people use incorrect spelling for providing uniqueness but it is unrecognized by common people and thus it can create problem in searching.

For example: Clinic is written as Klinic
This is common example for misspelling


4. Short and Unique:

A full domain name is limited to 255 octets (including the separators). The full domain name may not exceed a total length of 253 characters in its external dotted-label specification.

From among all your marketing goals one should be building a distinct brand that stands out from your competitors. You can do this by choosing a unique and distinctive domain name.


5. Hyphens:

Sometimes if your domain name is of two words (like www.xyzhairtransplant.com) and you want to separate the words with a hyphen for easy readability: (www.xyzhair-transplant.com) avoid that. Because it said that, use of hyphens also correlates with spammy behavior—and more than one hyphen should not be used in a domain name. For this reason, it’s generally better to stick to domain names containing only one or two words.


Oxzin Infotech Pvt Ltd is India’s finest Digital Marketing Company working dedicatedly for Cosmetic Surgeon / Plastic Surgeons and helps their business to grow online by leaps and bounds.

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