Online Reputation Matters to Prospective Patients
The online reputation of your cosmetic surgery practice is critical to the success of your practice. The first thing a potential patient will do is scrutinize your online reputation. She simply has to visit Google and type in “your name + reviews” to find out what is being said about your practice online.
Brand reputation is an important element of online marketing. If you were to Google your cosmetic surgery practice, you can find out what is being said about your practice—the good, the bad, and the ugly! The best way to maintain your practice brand is by constantly monitoring and enhancing your online reputation. Respond to all reviews; acknowledge and thank a user for leaving a positive review. If you do receive a negative review, don’t ignore it. Respond with an olive branch, so to speak. The aim should be to resolve grievances amicably and to the satisfaction of both parties involved. Here are the top review sites to target if you want to get more reviews and to optimize your listing so your practice moves up the ranks in Google search results:
- Health Grades
- Doctors Dig
- Real Self
Online marketing is the future of marketing for cosmetic surgery practices. It requires a specific and customized approach; one that can set you apart from your competitors and move your practice to the front lines so that your cosmetic surgery practice more visible to potential patients.