Cosmetic Surgery Marketing: The Future Is Online
Online medical marketing offers practices the unique advantage of positioning their practice to stand out among competitors. Up until a few years back, a majority of cosmetic surgeons invested heavily in the “me too” marketing model: Place an ad in a local vanity magazine and/ or copy the ad format of their competitors. Devoid of any call-to-action as well as important information, it was only a matter of time before these ads started phasing out.
Today’s patient is highly demanding, empowered, astute in his/her observations, and extremely picky when it comes to making a choice. The only way aesthetic practices can keep up with changing patient preferences is by focusing marketing and advertising efforts on their patients with the aim of providing an enhanced experience.
The Future of Cosmetic Surgery Marketing is Online
Increasing numbers of INDIANS today use the Internet to look for information when they have health concerns. Here is a look at a few interesting online trends.
- 1 in 3 Indian adults goES online to find information about a particular medical condition.
- 57% of patients look for information on plastic surgery online
- Social media photo sharing led to a 31% increase in requests for surgery.
- 77% of patients actively use search engines such as Google, Bing, or Yahoo to look up health conditions.
- 76% of patients go to hospital sites to look for health related information.
- 52% of patients visit health information sites, such as WebMD.
These trends serve to highlight one important fact: Potential patients are looking for you online! It also reiterate