Beware Plastic Surgeons !! Some one can sue you for penalty Rs 5,36319
Yes this would happen with anyone, we write thousands of blog for our client and do our best to make web content unique. But along with unique content or creative image there is a lot of thing that we should aware of. Check out this case
What happened ?
After three months when the post went live i.e. posted by someone else. Mr. Leech who is the owner of image sent a formal complaint mail saying that they were being sued by $8000 for using copyrighted image from website. They try to settle down the issue in $3000 but Mr. Leech not agreed and gave them three month installment plan to cover up.
This was the very costly mistake made by them while updating blog.
Plastic surgeon using copy write images or content-
Plastic Surgeon are promoting their brand or website through digital or online marketing nowadays. Digital marketing includes like SEO, Social Media, Paid Marketing and lead generation & email marketing . Plastic surgeon who worked solely for the purpose of improving the appearance of body. They hire SEO expert or Social Marketing manager to promote their brand with all the possible techniques. Website designing, updating blog, sharing post on Facebook and this is obvious for making attractive website lots of images are used, edited or re sized and uploaded on website.
But any of them think about that they are using fresh image or copyrighted image for updating on website-
Case 1:- Even if you are using copyrighted images , which are free to share in Google are you giving proper credit by giving and tell about them E,G
Getty Images, Inc. is an American stock photo agency, based in Seattle, Washington, United States. It is a supplier of stock images for business and consumers with an archive of 80 million still images and illustrations and more than 50,000 hours of stock film footage.
So you can formally buy those images and then use it, edit it as per need.
Case 2:Many plastic surgeon are not aware of drawbacks caused by copyrighted image. Its ethically wrong but still many of them are doing and later they will pay for it. Surgeons who are using copyrighted image hire computer programmer to scour website for copies those images. Once they use copyrighted image it will take time but it is a automated procedure to track Copyrighted image that runs 24hour a day and 7days a week. If you anybody use authorized image on a blog page the links pointing to it and the author monitor that particular photo, an unauthorized user of image will be found eventually.
Effect of using copyrighted images:-
You will be liable to get any online Google Penalty i.e. like Banning website from search engine
*5 things to think before using copyrighted image:
- Do you know the term “Fair use”?
- Why are you using the copyrighted image?
- Have you transformed the image?
- How much of the image are you using?
- Are you willing to risk your site to taken down.
See here is example of copyrighted image that is used by two different client with two different website name-
Have you ever think ?
Now if any visitor found one image in two or different plastic surgery websites it may affect your branding deeply.
A negative thought convert into distrust and visitors ( patient ) may think many of the things you are showing on your website are fake and copied.
Images rules to be published-
liable to be guilty even if:-
- You did it by unintentionally.
- You immediately bring down your image after receiving notice from DMCA.
- Picture is re-sized or edited.
- Web developer has license to use that image.
- Link back to the photo source and mention the photographer’s name.
- Your site isn’t commercial and make no money from your blog.
- Use disclaimer on your website.
- The image should be embedded instead of saved on your server.
- You found on the internet.
If you want Free and Fresh image for cosmetic surgery you can get here:-
When it comes to images, assume that it’s a subject of copyright but don’t use without permission.Oxzin will consider all the above points and design a web site that is free from copyrighted image. We always try to make our client happy and make sure that they will not pay in future for unethical or illegal way of website promotion .
Either we use fresh or licensed image to beautifying client website, create cool presentation and makes video.
Trust on our work and we don’t let you pay in any unethical case!!
Oxzin is exclusively Online marketing company for plastic surgeons.
To read our blogs visit:-http://oxzin.com/blog/