What is lead generation?
A lead is a prospective person who has showed interest in your company’s product or service in some way.
Which means, instead of giving a cold call to a random person you can directly approach to the person who already opened communication with you. For example, perhaps he took an online survey to learn more about “how to take care of your washing machine”. If he get an email from the relevant company that hosted the survey on their website about how they could help, it’d be far less invasive and unrelated than if they’d just called you with no information of whether you even care about washing machine maintenance … right?
And from a business point of view, the information that company collected about the prospect from the survey responses would help them personalize that opening communication to meet the existing needs of the potential client.
Lead generation is finding unique ways to attract prospective clients to a business. It is a process to provide them with enough information to get them naturally interested in your business so they eventually warm up to your brand enough to want to hear from you.
Ways of Lead Generation:-
Sponsored Advertising Campaign
Email Marketing Campaign
Affiliate Marketing Campaign
Social Media Campaign
Content Marketing Campaign
Process of Lead Generation:-
A Landing page where visitors will land through your campaign.
A Form in which they can fill their contact information.
An attracting offer.
Call to action (any image, button, message which can persuade them enough to take action).
Oxzin Infotech Pvt Ltd have a team of qualified professionals for generating relevant leads for businesses. We have worked with several SMEs and corporate businesses to help them getting thousands of relevant leads with the performance marketing. Focusing on your target audience and their requirements, we create customized lead generation campaigns to keep your business busy with fresh, relevant leads, all the time. We offer an advanced end-to-end B2B lead generation service, which is successful in identifying and creating efficient ways to increase sales opportunities and manage business relationships with clients. If you feel that your business needs real inquires/leads rather than more useless and irrelevant traffic then please contact us and our representative will get in touch with you to roll out the lead generation process.