Email Marketing Do’s and Don’t s For Plastic Surgeons

Oxzinn
06 10-2017
Email Marketing Do’s and Don’t s For Plastic Surgeons
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“Email marketing is an advanced strategy to enhance the potential of the marketing campaign of a company and marketing professionals are more than a little interested running an email marketing campaign to increase the visits and conversion rate. Email marketing efforts made by the companies are effective but because of the confirmed results of Email marketing, most of the companies are using this strategy, making the field of Email marketing extremely competitive.”

On the other hand, your efforts may annoy the customers as their in-boxes are full of the similar emails. Therefore, you have to make some extra efforts to deliver your message without affecting the customer relationship.

We have a list of Do’s and Don’t s to develop an effective plan

Make your own Email list:

Smiley face DO’s

Using legal and authentic ways to create your email list is the best idea to start a fruitful Email marketing campaign. Build a subscriber form with an interesting offer and let them join.

BUT…

Smiley face Don’t

Don’t try unauthentic ideas like buying an email list as these ideas are enough to present you as a spammer and you are not going to achieve any benefit from such efforts. If you use a purchased Email list, you have to deal with some annoyed Email users.

Talk about a single offer:

Smiley face DO’s

The customers are dealing with a flood of Emails and therefore, they often decide to read some shorter Emails with a single topic. Thus, It is better to keep your message short. Use multiple Emails for multiple offers.

BUT…

Don’t

Design a large mail with a single topic as the users do not enjoy a large piece of text, talking about the same subject.

Make a catchy Subject Line:

Smiley face DO’s

In-boxes of the Email users are flooded with emails and it is not easy to catch their attention but you can do it by using a catchy and unique subject line. Make the user curious to read the email till the end.

BUT…

Smiley face Don’t

Don’t ever think that they are OK with any subject line. The users are really engaged in many activities and they open their in-boxes to scan through the list of emails. Thus, there is a slim chance your Email is get noticed.

Smiley face DO’s

Speak to your customer:

Use the first name of the customers. It seems a simple rule but indeed, it is a magical tip. People feel well-connected to the email that uses their personal names.

BUT…

Smiley face Don’t

Design generic Emails:

At the first time, the readers may open your email but there is no guarantee for the same treatment in the future if you don’t try to connect with them personally.

Smiley face DO’s

Be Proactive:

After you get a subscriber, send a welcome email with some current offers. Your proactive approach helps the visitors remember you forever.

BUT…

Smiley face Don’t

Make them wait for your next Email:

Sorry, but the users do not like to wait for a long time. If you do not send anything, they will forget you soon. But, It does not mean you send unnecessary Emails as your potential customers are wise to sense your intentions.

Smiley face DO’s

Consider different segments:

Designing the Emails according to the target groups makes sure that these groups will read as well as like your Email. Thus, Target different user groups and hope for a good conversion rate.

BUT…

Smiley face Don’t

Send the same email to your subscribers:

Change your mind if you are willing to serve the same dish to all the subscribers. Everyone has a different taste and you are wise if you have something to satisfy all your subscribers.

Smiley face DO’s

Build impressive and unique Emails:

If you are looking for catching the attention of your subscribers, design an impressive Email that has some unique features every time you send it. Catchy titles and subtitles, well-placed Logo, fresh content, and relevant contact information are some essential components of an impressive Email.

BUT…

Smiley face Don’t

Be satisfied with a poorly designed template:

You actually reduce your chances to impress the subscribers if you believe in a pre-defined template and you are not interested in building some great designs for your next mails.

Smiley face DO’s

Adopt mobile friendly strategies:

As a wise businessman, you must be aware of the fact that most of the users are checking the Email using their mobiles. Therefore, design your Emails according to different resolutions.

BUT…

Smiley face Don’t

Ignore the basic rules:

Email marketing is the same for the audience and the device they use to check their Emails does not change their behavior. It means you have to use the same strategy for all the devices.

The most important thing in an Email Marketing Campaign is to use only ethical ways and never behave like a spammer. Try new ideas to improve your marketing campaign and use what is more beneficial for your business. Make some extra efforts and surely you can find your own do’s and don’t s and if you find it is a tough task, hire an Email marketing agency soon.

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Oxzin Infotech Pvt Ltd is India’s finest Digital Marketing Company working dedicatedly for Cosmetic Surgeon / Plastic Surgeons and helps their business to grow online by leaps and bounds.



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